We continue our chat with Sheryl Brown, co-owner of InC Auto Repair Center. Her shop is in the Cottonwood Plaza shopping center, north of historic downtown Parker, Colorado. Being on the edge of car, truck, jeep maintenance most of her life … she turned that curiosity and passion into a career. Today we learn more about how she manages the day-to-day demands of being a woman boss in a family owned auto shop. And, how she and her crew stay on top of automotive technology.
Sheryl Brown, Co-Owner
Q: How do you help your crew stay on top of rapidly changing technology you are seeing with today’s cars and trucks?
Sheryl: Many of our vendors offer classes on old and new products and technology. Technology is constantly changing technology in the automotive industry. Our vendors help our crew by keeping us on top of new technology and brushing up on standards. This is particularly helpful as new products are introduced to help service and maintain cars, trucks and jeeps. This could anything from hoses, clamps, valves, and connections to fluids, lubricants, and engine additives.
Q: Who covers the expense to you and your crew of attending these and other classes?
Sheryl: Our vendors offer these classes complimentary to auto shops who purchase their products wholesale. As an auto shop, we also invest in our crew. We offer testing reimbursement to our technicians if they elect to study for the and pass the ASE certification.
For those not familiar with what ASE stands for …
ASE stands for “Automotive Service Excellence.” The certification is issued and regulated by the National Institute for Automotive Service Excellence. To complete their certification, mechanics must learn and display a mastery of automotive repair. In order to do this, they must follow a long and rigorous process.
We are very proud that we have an ASE certified mechanic in our Parker auto shop. John Baranski completed the testing and certification to earn his ASE badge in 2023!
In case you missed them, here are the 2 previous conversations we had with Sheryl Brown about her boss roll at InC Auto Repair Center in Parker, Colorado. And we’ve published our conversations with her auto shop crew too!
Sheryl Brown: Keeping Pace with Automotive Technology – Convo #3
Sheryl Brown: Women in the Auto Repair Industry – Convo #2
Sheryl Brown: Conversation with Sheryl Brown – Convo #1
Ron Thrall, Service Advisor: Life as an Automotive Service Advisor
John Baranski, ASE Technician: How to Become an ASE Mechanic Convo #1
John Baranski, ASE Technician: Life as an ASE Lead Tech Mechanic Convo #2
Michael Reed, Technician: Inspiration: Driveway Tinkering Births Mechanic Convo #1
Michael Reed, Technician: Mechanic’s Memoir: First Car & Favorite Toosl (coming soon) Convo #2
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